Three major microcinemas in the United States make the decision to begin distributing DVDs as well as continue screenings of artist-made work. Founding members of Other Cinema in San Francisco, Peripheral Produce in Portland and Houston's Microcinema International, are taking advantage of the ease and low cost of producing higher quality work. VHS, once viewed in a similar light, has become costly and cumbersome by comparison. Other Cinema Digital approaches DVD releases taking full advantage of supplemental material and accompanying documentation, allowing the film to take on the quality of an artist's object. Contrarily, Microcinema and Peripheral Produce's DVDs are bare-bones and maintain a sort of DIY, handmade aesthetic - as much a practical as an ideological choice: "the DVD is simply a unique delivery tool. Technology is just technology in the end." Independant distributors such as VTape and the microcinemas in the US operate in a relatively small, on-demand scope for production, but maintain the work is first and foremost about the artist, not the profit. The threat of piracy looms as it does on any distributed work, but the chance of getting a work seen, remains a strong driving force.