The author of this short column begins by describing a new movement in art that eschews the traditional creation of art objects and gallery exhibition, instead working across disciplines to create sensory experiences for the public at large. The movement, in its nascent stages, has been called by many names, but the author prefers "Electromedia," given the artists' use of electronic equipment to stimulate the senses. Much of the article is given to the statements of artists Aldo Tambellini and Otto Piene, who founded the Black Gate theater in New York. Their words express a contempt for gallery owners, art critics, and other figures complicit in the commercialization of art, and voice a desire to work away from objects and materiality towards an engagement withlight, movement, and energy.