The author discusses Challenge for Change, a joint program between the National Film Board and various departments of the Canadian government which was established to encourage the production of films and videos capable of affecting social change. The program is structured by filmmaker Colin Law's documentary ethic of the "information loop". As opposed to a unilateral system that documents a culture, these films are meant to give voice to its subjects, to include them as active collaborators. The article suggests that video, being portable and inexpensive, as well as being an "intermediate" media allowing for an instantaneous and bilateral flow, is a medium with the propensity for political action allowing marginalized groups to reclaim the means of production and to become active creators rather than passive consumers of culture.