Capitalism as Creative Destruction
Third Text, Dec 5, 2013, v. 27, no. 6, pp. 723-734
Routledge, 2013
Opening with an image of a Boeing aircraft falling to the ground, Hito Steyerl's video In Free Fall (2010) significantly differs from documentaries produced in the aftermath of the global financial crisis in that the work does not embrace a straightforward and detached didactic approach. Instead, it mimics the spectacular quality of consumer culture by presenting the audience with a nerve-racking combination of theatrical performances, lively animations, clips of airplane explosions, and snippets from television science programs about recycling. This act of mimicry demands attention: is Steyerl's work an elegy to the possibility of critical distance under the conditions of financial capitalism and an example of accelerationist politics? Or is it an attempt to create an aesthetic of "cognitive mapping"? This article offers an in-depth analysis of Steyerl's appropriation strategies and discusses them in relation to the theory of capitalism and schizophrenia of Gilles Deleuze and Félix Guattari.
ITEM 2013.161 – available for viewing in the Research Centre
Videos, Artworks and Artists Cited
In Free Fall – Hito Steyerl
Inside Job – Charles Ferguson
Capitalism: A Love Story – Michael Moore
The War According to eBay – Hito Steyerl
November – Hito Steyerl
Lovely Andrea – Hito Steyerl