Williamsburg Experiment

Chandra Siddan Gargi

2002, 44:00 minutes, colour, English


Anybody can paint, but can you sell?

In the fall of 1999 Martin Wrede went to New York (from Germany) to perform the Williamsberg Experiment. The plan was to paint n Williamsberg, Brooklyn, for two months and sell all the paintings the following month. Simultaneously an art experiment and a documentary record of it, Williamsburg Experiment treat selling art as part of the art, of communication, where the artist performs "the Artist".

This is shadowed by the moot point: is an artist someone who earns a living from his art ('a success') or is he outside the economy of exchange ('a loser')? The experiment was designed to explore the relationshipbetween art, money, and value. But even in a controlled art experiment where Martin's hilarious and excruciating attempts to sell his works are played out, the economy of investment invades - the value invested in the art objects threatens the experiment.

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