Video

Losing Ground

Isabelle Hayeur

2009, 13:00 minutes, colour

TAPECODE 979.01

Losing Ground is a critique of urban sprawl and the resulting erosion and homogenization of the countryside across the world. With its negation of city history, of geographic particularities, and thus of cultural memory, this standardized urbanization imposes its amnesia, individualistic lifestyle, and jarring presence in nature. Filmed in Quartier DIX30 in Brossard, the biggest lifestyle center in Canada, the video sounds out recently man-made territories so as to decipher humanity’s relationships with the environment. It confronts us with the dizzying spectacle of our diminishing local references, as they give way to cultural stereotypes, now become universal through globalization.

Losing Ground est une critique de l’urbanisation horizontale qui ronge les paysages et les uniformisent un peu partout dans le monde. Négation de la ville historique, des particularités géographiques et donc de la mémoire culturelle, cet urbanisme standardisé impose aux hommes son amnésie, son mode de vie individualiste et son improbable présence à la nature. Filmée dans le Quartier DIX30 de Brossard, le plus grand "lifestyle center" au Canada, la vidéo sonde des territoires fraîchement façonnés par l’homme pour y déchiffrer les rapports qu’il entretient avec son environnement. Elle nous confronte à la perte des repères locaux au profit de stéréotypes culturels devenus, avec la globalisation, universels.

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