The Final Cut
1999, 01:15 minutes, colour, English
TAPECODE 755.06
The video’s lone character (played by Gotro) is wearing headphones and starring intently at a television screen. He is expressionless, unmoving, in total detachment from his surroundings. WANT, WANT, WANT is a visual mantra, an obvious correlation to how 'advertising delivers people' and its' correlation: television's side-affect of dumbing down and de-individualizing its' viewer. What does our character want? Well whatever the TV tells him he wants! Closing The Final Cut is a shot of an ominous sky from the passenger seat of a moving car, set to a familiar pop-song our character rides toward the setting sun. Has he found his bliss? Does he have what he wants?
c. 1999 Brian Kent Gotro
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