Tender Offer Part 1
2014, 23:46 minutes, colour, English
A site-specific project for the 8-11 Gallery storefront near Spadina and Dundas in Toronto.
"In an all-white space, occupied by a white performer in white clothes, the [brightly patterned] blanket stands out as the only substantial source of colour. When Moser pulls it over her head, it becomes a gaudy substitute for the swath of gray felt that covered Joseph Beuys in in his infamous 1974 performance I Like America and America Likes Me. Standing in profile to the window, Moser hunches forward, her upper body rocking up and down to a looping, poppy synth track. […]
The last sentence of [her] brief discourse on creative genealogy traces a historical trajectory for performance art that is either degenerative or liberating, depending on how committed you are to the idea of originality. Here we are reminded of how, in a single generation, the figure of the performance artist transformed from paragon of shamanistic authenticity typified by figures like Beuys and Marina Abramovic, to the performance artist as provider of poker-faced entertainments in a popular culture that consumes and monetizes everything, typified by Abramovic's recent work, of which Seven Easy Pieces is an exemplary model. Instead of decrying this shift, however, or seeking a return to the seriousness and authenticity of performance art in the early 1970s, when Beuys and Abramovic first made their mark in an art world that set itself staunchly against the frivolity of pop culture, Moser engages that culture—in its current, pumped up, hysterical form—with absolute seriousness. In this and other live performances, Moser wields the shamanistic power that made Beuys and Abramovic art-world stars, luminaries of the eternal and universal, but she applies it to the quotidian culture of WebMD, corporate jargon, internet shopping, youthful nostalgia and guided self-improvement." - Sarah Hollenberg in Bridget Moser: Is This Thing On?
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