In the November/December 1983 Issue of Fuse Magazine, Lisa Steele writes the second article in her Snakes and Ladders series, in which she addresses the profound influence of telelvision commercial advertising on gender socialization, particularly where children are concerned. Steele concludes with a feminist critique of home computer advertisements and a caution about the then upcoming computer technology boom and how women will likely have to struggle to gain and keep ground within the field.