Critical Writing Index

State-of-the-art Marketing for Artists' Video

by Peter Mitchell

Afterimage, Mar. 1981, v. 8, no. 8, p. 3

New distribution network for video artists via the establlished retail network of Borgers Audio. Visualizations Gallery will distribute work as limited editions for around $200, including tape transfer, duplication costs, advertising and marketing. The first event will be an exhibit of Wendy Clarke's Love Tapes on 50 channels at a Borgers store. The distributor hopes to capitalize on the proliferation of home video systems to make video art distribution viable despite its poor track record among the purchasing public. The distributor emphasises that artists will have to "'create some of the market'" (3) at least at the outset.

ITEM 1981.047 – available for viewing in the Research Centre

Videos, Artworks and Artists Cited

Love TapesWendy Clarke