This article brings up an issue of how video making is losing its place in the art world nowadays. A concern among artists to make tapes that could find wider audiences since video moved from internal to external references, rather than the techinical and perceptual aspects. Some of the works such as Ian Bourn's The End of the World are mentioned to show that they hold on to meaning through their recognition of their relation to broadcast television, either playing with or directly drawing from it, by making a more specific relation to an audience, and by incorporating wit and narrative as well as formal and technical devices.