Video

Ad Death

Jubal Brown

1997, 01:00 minutes

TAPECODE 591.05

Video equivalent to the billboard vandal art project. Skulls drawn over the faces on ads. In this case a "Sprint Canada" TV commercial is defaced.

"Jubal Brown attacks a TV commercial by blacking out the eyes are sewing shut the mouths of the 'talent' in the ad through the technique of superimposition. The context changed and the ad reframed, there is an eerie silence as the ghoul-like protagonists reach into their pockets for coins to make telophone calls. By de-facing the actors, Brown is replacing the ad's soft message to BUY with a hard sell rant to REFLECT. The technique used by Brown follows the idea proposed by feminist author Jane Flax, that making the familiar strange is the first step in consciousness-raising."
- Chaos & Disaster, a juried presentation of Canadian independent video and film, David Gelb, Philip Hoffman, and Alison Markle, 1998

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Critical Writing

Our Collective Fears
by Sherri Telenko. id Magazine, Fall 1998.