Video

Oreo

Rah

2014, 06:00 minutes, Colour, English

TAPECODE 1083.03

Oreo, is a performance for the camera and Youtube tutorial parody which was completed as part of Artslant’s Georgia Fee Residency in Paris. Youtube tutorials have become a common way to disseminate and obtain information about many things including beauty. I use this model to address racism and white privilege. I strategically use humour and the tutorial approach to seduce the viewer and as a communicative tool.

Globally, people spend money and time trying to approximate European beauty ideals. Individuals are bleaching their skin, reconstructing their eyes, noses and even changing their eye colour at the risk of going blind, to pass as White. The character Oreo addresses the very complex issues surrounding one’s claim to Whiteness, passing as White, societal imposition and internalization of white supremacy.

Moreover, Oreo challenges France’s and Quebec’s legislations surrounding the veil. This garment worn by women to show religious affiliation in Islamic countries is a contentious cultural and political issue and has been the subject of political repression and cultural appropriation. In previous video and performance works, I have created fictional characters that use a comedic approach to address these issues in an inclusive and accessible manner.

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